sexism

The Sexualisation of Latin Women

It is no secret that the female body is heavily sexualised in advertising. The notion that ‘sex sells’ is an undisputed truth and sexism is an deep-rooted trait of this lucrative industry. Throughout history, advertisers have managed to find a way to sexualise any product: clothes, makeup, perfume, beer, cars, burgers, the list goes on, each product more far-fetched than the rest. While British advertisers have gradually reduced the blatant sexualisation of women, the same cannot be said for Latin America, where the problem is rife and images of scantily clad women are readily available.